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July 2010
Beverage technology made in Germany
- Added value: Extensive range of products + special presentations
- Technology trends: Focus on operating costs and environmental aspects
Brau Beviale 2010 lines up in the Exhibition Centre Nuremberg in a fresh outfit and with a whole lot of power from 10–12 November.
Some 1,400 exhibitors present their products to the expected 34,000 visitors at this year’s most important international exhibition for beverage raw materials, technologies, logistics and marketing ideas.
Besides the extensive range of products from the exhibitors – including the pavilion with young, innovative companies again – many special presentations offer even more extra information. The “Energy & Water” theme pavilion organized jointly with the Competence Pool Weihenstephan of Munich Technical University is devoted to the careful use of resources. The “Future Beverage Industry 20XX” theme pavilion ventures a look into the future of the beverage industry. Here visions and creative ideas for the future are presented in cooperation with the Brewery Research and Training Institute [Versuchs- und Lehranstalt für Brauerei] of Berlin. The PETnology Europe Conference takes place on Monday and Tuesday before the exhibition starts, and the “Packaging Wall of Excellence” during the exhibition provides some surprising innovations along the value creation chain for PET bottle production. Lovers of fine beer can look forward to the European Beer Star Award, whose Consumer Favourites are determined by the visitors in blind tastings on the first day of the exhibition, and to the grand presentation of the awards on the second day. The Exhibitors Forum invites visitors to short presentations on new technical developments and the latest trends throughout the exhibition.
German beverage technology leads the world again in 2009
The whole German machinery construction industry was caught up in the financial and economic crisis from mid 2008 onwards. Last year, the worst for decades, the machinery construction industry had to cope with a real drop of almost 25 % according to the VDMA association [Verband Deutscher Maschinen- und Anlagenbau]. The production volume dropped to 151 billion EUR. Growth also came to a halt in the food processing and packaging machinery sector due to orders from all major foreign markets falling off at the same time. The drastic drop was triggered solely by external factors connected with the worldwide crisis situation. With a slump of just under
17 % in production volume, the manufacturers of food processing and packaging machinery, some 600 companies with about 60,500 employees, were not hit as hard as the machinery construction industry overall. According to provisional figures from the Food Processing and Packaging Machinery Association [VDMA Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen], the production value of this sector dropped to
9.230 billion EUR in 2009 (from 11.088 billion in 2008).
Interest in products and orders for food processing and packaging machinery have been increasing again slightly for some months. However, no firm forecast is currently possible for 2010 due to uncertainties in all markets. The VDMA association hopes that the manufacturers of food processing and packaging machinery, which is traditionally less dependent on cycles, will emerge from the crisis faster than the overall machinery construction sector.
This also applies to the beverage equipment part of this sector, which increased its production volume by 150 % to 2.56 billion EUR between 2000 and 2008. German beverage equipment with an average export share of over 80 % captured more shares of the world market during this period. This sector also managed to maintain its top position and technology leadership in the world market in the crisis year 2009.
Provisional figures for last year show that the production volume of beverage equipment dropped to 1.69 billion EUR (2.56 billion in 2008). The total market volume for beverage equipment is appreciably larger than this figure, as the statistics for a number of components from external suppliers and equipment such as stretch blow moulding machines for plastic containers are kept by other VDMA associations.
In general, the prospects for German manufacturers of beverage equipment continue to be good. The decisive factors for this include the growing world population, which is increasing by almost 83 million people a year (United Nations, World Population Prospects). Another factor is that more than half the present almost 6.9 billion inhabitants of the earth live in conurbations and rely on packed food and drinks.
5 % growth a year is expected by 2013 for non-alcoholic drinks alone, and
4 % more for beer consumption (Euromonitor). The largest growth markets are Asia and Latin America and the countries of Eastern Europe. In the saturated markets of Western Europe, the sales prospects for German beverage equipment are provided by product innovations, which frequently accompany new packaging variants. PET has become the established packaging material for non-alcoholic drinks. In Germany, for example, 77.5 % of all non-alcoholic drinks are filled in PET bottles (Forum PET, 2008). PET is the worldwide favourite for all bottled drinks, before glass, cans and cartons. Above-average international growth rates are expected for PET bottles and cans in the coming years.
As Brau Beviale Nürnberg will show, the suppliers of beverage equipment attach great importance to reducing the complexity of the machines and installations. Another important aspect is to achieve the lowest possible operating costs throughout the whole lifetime of an installation. In addition, energy and environmental issues play an increasingly larger role, especially as end consumers are more and more sensitized to these issues.
German beverage technology leads the world again in 2009
The whole German machinery construction industry was caught up in the financial and economic crisis from mid 2008 onwards. Last year, the worst for decades, the machinery construction industry had to cope with a real drop of almost 25 % according to the VDMA association [Verband Deutscher Maschinen- und Anlagenbau]. The production volume dropped to 151 billion EUR. Growth also came to a halt in the food processing and packaging machinery sector due to orders from all major foreign markets falling off at the same time. The drastic drop was triggered solely by external factors connected with the worldwide crisis situation. With a slump of just under
17 % in production volume, the manufacturers of food processing and packaging machinery, some 600 companies with about 60,500 employees, were not hit as hard as the machinery construction industry overall. According to provisional figures from the Food Processing and Packaging Machinery Association [VDMA Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen], the production value of this sector dropped to
9.230 billion EUR in 2009 (from 11.088 billion in 2008).
Interest in products and orders for food processing and packaging machinery have been increasing again slightly for some months. However, no firm forecast is currently possible for 2010 due to uncertainties in all markets. The VDMA association hopes that the manufacturers of food processing and packaging machinery, which is traditionally less dependent on cycles, will emerge from the crisis faster than the overall machinery construction sector.
This also applies to the beverage equipment part of this sector, which increased its production volume by 150 % to 2.56 billion EUR between 2000 and 2008. German beverage equipment with an average export share of over 80 % captured more shares of the world market during this period. This sector also managed to maintain its top position and technology leadership in the world market in the crisis year 2009.
Provisional figures for last year show that the production volume of beverage equipment dropped to 1.69 billion EUR (2.56 billion in 2008). The total market volume for beverage equipment is appreciably larger than this figure, as the statistics for a number of components from external suppliers and equipment such as stretch blow moulding machines for plastic containers are kept by other VDMA associations.
In general, the prospects for German manufacturers of beverage equipment continue to be good. The decisive factors for this include the growing world population, which is increasing by almost 83 million people a year (United Nations, World Population Prospects). Another factor is that more than half the present almost 6.9 billion inhabitants of the earth live in conurbations and rely on packed food and drinks.
5 % growth a year is expected by 2013 for non-alcoholic drinks alone, and
4 % more for beer consumption (Euromonitor). The largest growth markets are Asia and Latin America and the countries of Eastern Europe. In the saturated markets of Western Europe, the sales prospects for German beverage equipment are provided by product innovations, which frequently accompany new packaging variants. PET has become the established packaging material for non-alcoholic drinks. In Germany, for example, 77.5 % of all non-alcoholic drinks are filled in PET bottles (Forum PET, 2008). PET is the worldwide favourite for all bottled drinks, before glass, cans and cartons. Above-average international growth rates are expected for PET bottles and cans in the coming years.
As Brau Beviale Nürnberg will show, the suppliers of beverage equipment attach great importance to reducing the complexity of the machines and installations. Another important aspect is to achieve the lowest possible operating costs throughout the whole lifetime of an installation. In addition, energy and environmental issues play an increasingly larger role, especially as end consumers are more and more sensitized to these issues.
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Reference to editorship:
Petra Trommer
Franziska Weissbrodt
Phone +49 (0) 9 11.86 06-83 29
Fax +49 (0) 9 11.86 06-82 56
